Everlast is a global leader in fight sports, offering athletes and fitness enthusiasts high-performance gear, apparel, and training equipment that push limits and build confidence. To showcase their mission, we created Born to Fight, Built to Last, celebrating the intensity, discipline, and empowerment of kickboxing. The project captures the grit, focus, and determination of fighters who push themselves in the gym, the ring, and in life. Working with Kaden Redmond, we filmed in his private training studio, highlighting every moment of sweat, strength, and resilience.