High Country Boats is a custom boat manufacturer led by Matt Maness and Les Vance, crafting high-quality, purpose-built boats designed for anglers, families, and outdoor enthusiasts who demand performance and durability. To highlight their mission, we partnered with High Country Boats to create Crafted with Purpose, a brand ad celebrating their craftsmanship and commitment to building boats that last. The project takes viewers inside the workshop, on the water, and into the hands of the craftsmen, capturing the precision, care, and passion behind every build.